Optima AI
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Optima AI — now in London

We find £50k–£500k of wasted cost.
Then we fix it.

Hours lost to manual admin

Most London businesses quietly lose thousands a month to admin, missed calls and slow processes. We find it with practical AI, then clear it — live in weeks, no lock-in, and you own it outright.

Never miss a call or a job
Hours of admin gone every week
Up and running in weeks, not years
One fixed price, agreed up front

Or try the AI voice assistant — tell it about your business in a minute.

Prefer to talk? Call or WhatsApp +44 7469 907350.

AI Discovery Assistant

Answer a few quick questions by voice so we can see whether we can help.

Assistant: Start the voice discovery when you’re ready. I’ll keep it short, see whether we’re a fit, and take your name and number near the end.

Use voice discovery here, or switch to Get a callback if you’d rather not use the microphone.

Our partners

We work closely with the pioneers of the world's best AI models. Early access and deep integration keep our clients months ahead of the curve.

NVIDIA NVIDIA
Claude Claude

Our services

How we help, end to end

From finding where AI pays off to training your team on the finished system, we cover the whole journey — so you don't have to stitch together five different suppliers.

01

AI Strategy & Discovery

We start by finding where AI actually pays off — mapping the bottlenecks, costs and quickest wins in your business, then handing you a clear roadmap and one fixed quote. Usually within 2 weeks, with no obligation.

02

Custom AI Solutions

Bespoke AI agents and automations built around your competitive advantage — to cut cost, win more work and open up new opportunities. Developed safely, integrated into the tools you already use, and typically in production in weeks, not months.

03

Integration & AI Infrastructure

We connect AI to the systems that run your business — ERP, accounts, CRM and databases — and put the foundations in place to scale it safely: data pipelines, agentic frameworks, evaluation, and private or on-premise options where data can't leave the building.

04

Adoption, Training & Rollout

We don't just hand over software. We train your team in plain English, embed it into how you work day to day, and — if you want us — stay on call. Turning your custom agents and tools into lasting value right across the business.

Common bottlenecks

Where time and money quietly leak

From a missed phone call to data scattered across a dozen tools, these are the problems we're asked to solve most. If one sounds familiar, there's a good chance we can fix it.

Missed calls and enquiries

Every unanswered call or out-of-hours message is a customer who rings the next supplier on the list — lost revenue you never even see.

Back-office admin overload

Quotes, invoices, scheduling, data entry and follow-ups soak up hours your team should be spending on work that actually gets billed.

Slow quotes and late payments

Quotes that take days lose deals; invoices that sit unpaid strangle cash flow. The money's earned — it's just stuck in the process.

Knowledge locked in people's heads

When the person who "just knows" is off or leaves, the answers leave with them. Institutional memory shouldn't be a single point of failure.

No single view of the business

Numbers scattered across spreadsheets, your accounts package, your CRM and your inbox — so decisions get made on gut feel, a week too late.

Manual work across disconnected systems

The same details keyed into three different tools by hand, every day — slow, costly and quietly riddled with errors.

The real benefits

It's not really about AI. It's about your bottom line.

Nobody buys "AI." You buy what it does for the business — less admin, faster quotes, fewer mistakes, happier customers, and more profit from the team you already have.

Lighter admin load

Your team stops drowning in repetitive admin. The busywork runs itself, so people spend their time on customers and the work that actually gets billed.

Faster quotes, more jobs won

Quotes out in minutes while the lead's still warm — so you win the work that used to go to whoever happened to reply first.

Fewer costly mistakes

No more missed details, double entry or forgotten follow-ups. The system checks itself, so the errors that cost you money and reputation simply stop happening.

Customers who feel looked after

Every call and message answered fast, day or night. Better response times mean better reviews, more repeat work, and more referrals coming your way.

Not held hostage by key staff

When the one person who "knows everything" is off or leaves, the knowledge stays put. Your business runs on systems — not on someone's memory.

More profit, not more headcount

Do more with the team you've already got. Lower running costs, higher output — the gains land straight on your bottom line, month after month.

What we build for you

Pick the bits that hurt most. We build them around how you already work — not the other way round. Most of these are live in a few weeks.

An AI receptionist that never sleeps

Answers every call and message, day or night, in a natural voice. Takes the details, books the job, handles the FAQs, and texts you the lot — escalating to you only when it matters.

24/7

Every call and enquiry answered

A WhatsApp agent that closes

Replies in seconds, qualifies the enquiry, sends quotes and brochures, books the slot and chases the follow-up — then hands a warm lead to you, on the channel your customers actually use.

Seconds

To first reply, day or night

Quotes and paperwork in minutes

Turn a photo, an email, a voice note or a spec into a priced quote, an invoice or a tidy document — pulled from your price list and checked against your rules. Minutes, not evenings.

Minutes

From enquiry to quote out the door

Invoices that chase themselves

Raises invoices, sends polite reminders, flags overdue accounts and routes approvals automatically — wired into Xero, QuickBooks or Sage. Cash comes in sooner and nothing slips.

Days sooner

Money in the bank, less chasing

Your whole business, remembered

Every job, customer, email and decision in one place your team — and your AI — can search in plain English. It stays when staff leave, and only shows people what they're allowed to see.

< 1 sec

To find any job, quote or decision

One screen for the whole show

Jobs, cash, who owes what and what's stuck — live, on your phone. The numbers that matter without digging through spreadsheets or waiting on the bookkeeper.

Live

Your numbers, in your pocket

Follow-ups that never get forgotten

Chases every lead and open quote, scores who's worth your time, and nudges you before a job goes cold — updating your CRM as it goes so the pipeline is always current.

Every lead

Followed up, none left on read

Paperwork and compliance, checked

Reads contracts, certificates, insurance and renewal dates; pulls out the key terms and flags risks and deadlines before they bite. Handy for trades, lettings and anyone living in paperwork.

Never miss

A renewal, deadline or obligation

Something else?

If it's repetitive, lives in messages, spreadsheets or paperwork, and eats your day — there's a good chance we can automate it. Tell us the bottleneck and we'll tell you straight.

Ask us about your bottleneck →

Beyond the basics

The heavier, bespoke builds

Most AI companies stop at a chatbot. We go where it gets genuinely hard — custom agents that take action, private models, prediction, vision and deep integration into the systems that actually run your business.

Agentic AI that takes action

Not just chat. Agents that read your systems and do the work — raise the PO, book the engineer, update the CRM, escalate the exception — with guardrails and a full audit trail.

Private & on-premise AI

For data that can't leave the building, we run models on your own hardware or private cloud. Nothing sensitive ever touches a third party — and you stay fully GDPR-compliant.

Predictive intelligence

Forecast demand, cash flow, no-shows or equipment failure before they happen — so you plan ahead and price smartly instead of firefighting.

Computer vision

Turn a camera into data: count stock from a photo, spot defects, check site safety, or read meters, plates and documents — no manual logging.

Reasoning over your ERP & data

We connect AI to your SQL, ERP or warehouse so anyone can ask hard operational questions in plain English — answered from live data, with the sources, not a guess.

Forward-deployed engineering

For complex jobs we embed an engineer in your operation — wiring up legacy systems, tuning the AI on real data, and closing the gap between a clever demo and something that genuinely runs the business.

If what you need isn't on this page, that's usually the most interesting kind of project. Tell us the problem — if it's possible with AI, we can build it.

The payoff

What changes when you make the move

The businesses we work with don't just save a bit of time. They answer more customers, win more work, cut running costs and get their evenings back — usually within weeks of going live.

0×
faster customer response
0%
more enquiries converted
0
hours/week saved per person
0%
owned by you, no lock-in
Before
Calls go to voicemail — and to a competitor
Every call and message answered, 24/7
Quotes take days; customers cool off
Quotes out the door in minutes
Chasing invoices for weeks
Invoices raised and chased automatically
Decisions made on gut feel, a week late
Live numbers on your phone, any time
Admin till midnight, never caught up
Evenings back — the busywork runs itself

Figures are representative of results across our client work; we'll set realistic targets for your business at the discovery stage.

Works with the tools you already use

No rip-and-replace. We plug into what you've already got — your accounts, your inbox, your phone, your CRM.

Microsoft 365
Google Workspace
Xero
QuickBooks
Sage
WhatsApp Business
Stripe & GoCardless
HubSpot & Salesforce

+ job-management tools like Jobber, ServiceM8 and Tradify — or anything with an API or a database.

Real builds

What this looks like in practice

These are real systems we've shipped — live in weeks, not years. The same patterns drop straight into a London business, built around your trade, your tools and your customers.

8
sectors shipped
2–5 wks
to a working build
100%
yours to own
Zero
downtime to your business

Tap any build to see what was delivered, how fast, and the result ↓

Property & LettingsReply time: hours → seconds

WhatsApp sales agent + live availability

A WhatsApp bot that matches enquiries to what's available, qualifies the lead, and hands the hot ones to the team with the full chat history.

+

Delivered: WhatsApp bot, property/stock matching, live availability dashboard, lead qualification, CRM handoff, and analytics on response time and conversion.

Live in: 3 weeks to first working version.

Result: Instant replies around the clock, far less manual checking, and warmer leads reaching the team first.

Retail & Hospitality+40% calls handled at peak

Voice AI for orders & customer calls

A natural-voice assistant that answers the phone, takes orders, handles the common questions, and passes the tricky ones to a person.

+

Delivered: Voice flow, multi-language support, order capture, clean handover to staff, POS/system check, and call analytics with training.

Live in: 3 weeks to first working version.

Result: More calls handled consistently at peak times, less pressure on staff, and fewer dropped orders.

Construction & PropertyApprovals: days → hours

Owner's control tower for jobs & approvals

One dashboard over projects, approvals and risk — with an AI that remembers every document and flags what's stuck before it costs you.

+

Delivered: Owner/manager dashboard, AI document memory, approval & action tracker, meeting notes intelligence, and role-based reporting.

Live in: 4 weeks to MVP, full build by week 10.

Result: Faster decisions, clearer accountability, and fewer risks buried in inboxes and WhatsApp groups.

Professional ServicesFind any answer in <1 sec

A searchable memory for the whole firm

Years of documents, emails and decisions turned into something anyone can ask in plain English — with the right people seeing the right things.

+

Delivered: Document ingestion, plain-English search, permission-aware answers, admin console, usage analytics, and a private/on-premise option.

Live in: 4 weeks to MVP, full build by week 12.

Result: Knowledge that used to walk out the door stays put — while sensitive data stays under your control.

Wholesale & DistributionPicking errors down sharply

AI-assisted stock & warehouse system

A live view of stock, with bin mapping, inbound/outbound workflows and staff task lists — so the warehouse stops running on memory and sticky notes.

+

Delivered: Stock dashboard, bin mapping, inbound/outbound workflows, staff task views, WhatsApp/messaging integration, and full reporting with audit history.

Live in: 5 weeks to MVP, full build by week 12.

Result: Less stock ambiguity, faster coordination on the floor, and far less manual chasing of where things are.

Operations & ERPReports: days → instant

Ask-your-data reporting agent

Ask your accounts or ERP a question in plain English and get the answer — no waiting on a report, no exporting to spreadsheets, no analyst in the middle.

+

Delivered: Secure SQL/ERP connector, natural-language reporting, exception alerts, task-specific agents, audit logs, and automated executive summaries.

Live in: 4 weeks to MVP, full build by week 10.

Result: Faster operational answers, fewer spreadsheet handoffs, and exceptions flagged before they become problems.

Accounts & Finance~12 hrs/week of admin saved

Invoice & purchase-order automation

Reads incoming invoices and POs, pulls out the figures, checks them against your rules, and routes them for approval — straight into Xero, QuickBooks or Sage.

+

Delivered: Auto-extraction from invoices, POs and PDFs, rules-based validation, approval routing with full audit trail, and accounts-package sync.

Live in: 4 weeks to MVP, full build by week 8.

Result: Hours of data entry gone each week, fewer errors, and approvals that take hours instead of days.

Creative & Marketing3× content output

AI content & video production pipeline

A production line for content — briefs in, drafts generated, approvals tracked and assets delivered — so the team ships far more without dropping quality.

+

Delivered: Production workflow, reusable prompt library, asset queue, approval steps, quality checks, and a delivery tracker with reporting.

Live in: 2 weeks to MVP, full build by week 6.

Result: Higher content throughput, more consistent briefs, faster revisions, and clearer visibility on what's in the pipeline.

Your data stays yours

UK-hosted, GDPR-aware

Built to keep customer data where it should be, handled the way UK rules expect.

Cloud or on-premise

Run it in the cloud, a private cloud, or fully on your own kit for sensitive work.

You own it outright

The system and the data are yours. When we're done, we hand over the keys — no lock-in.

Why choose Optima over the rest

Plenty of people will sell you "AI." Most hand you software you can't change, can't leave, and can't understand. We do the opposite.

Built around you, not a template

We don't resell one-size-fits-all software. Everything is built around how your business actually runs — your jobs, your tools, your customers.

You own it — full stop

The system and the code are yours outright. No per-seat fees, no lock-in, no platform you can't leave. An asset, not a subscription.

Zero downtime, guaranteed

We build alongside you and switch on gradually. Your business keeps trading the whole time — no risky cutover, no lost days.

We train your team

Plain-English training and a proper handover, so your people are confident from day one. No tech background needed — that's our job.

Weeks, fixed price, no surprises

Working software in weeks, not endless pilots. One price agreed up front, a deposit to start, the rest on completion. No hidden fees.

We're judged on your results

We don't count success in features shipped. We count it in your hours saved, jobs won and costs cut — the numbers that show up on your P&L.

0
AI systems shipped
0%
Average time saved
0+
Hours automated

How it works

Transformed without stopping the business

You don't down tools while we work. We build alongside your day-to-day, test it quietly, and only switch things on once they're proven. No disruption, no risky "big bang" cutover, no lost trading.

Your business — open as usual

Calls answered, jobs done, customers served. Nothing stops, nothing slows down.

Optima — building in the background

We connect to your tools and build & test in parallel, safely out of the way.

Switch on — no disruption

When it's proven, we go live gradually with you in control. If anything looks off, we roll straight back. Your customers never notice a thing — except that you got faster.

Four simple steps from here

You always know exactly what happens next — and it starts with a free chat.

Start here
1

Free discovery & fixed quote

A short chat to find where AI actually pays off. You get a clear plan and one fixed price — no meter running, no surprises. If it won't help, we'll say so.

2

A small deposit to start

You only pay a deposit to kick things off. The balance is due on completion — once it's built, tested and working — not before.

3

We build alongside you

We connect to your tools and build in the background. You see it working in weeks, and your operations carry on as normal the whole time — zero downtime.

4

Train, hand over & own it

We train your team in plain English so everyone's confident using it, hand over the code and the keys, and you own it outright. Optional monthly care if you'd like us on call.

Step 1 — free, no obligation

How much is inefficiency costing you?

Most SMEs are sitting on £50k–£500k of wasted cost and inefficiency. Book a short discovery call and we'll find yours — then send a fixed quote to fix it. No pressure, no jargon, nothing to pay.

Or call us on +44 7469 907350

Simple, honest pricing

One fixed price. You own what we build.

No big retainer to start, no per-seat fees, no surprise invoices. You know the number before we begin — and the system is yours at the end.

A deposit to start

A modest deposit gets the build going. That's all you pay up front to begin.

The rest on completion

You settle the balance only when it's finished and working — never the full amount up front.

You own the code

On completion the system and its code are yours, outright. Keep it, change it, host it wherever you like.

Optional monthly care

Want us on call for updates, fixes and improvements? Add a monthly plan. Don't want it? You don't pay it.

No lock-in, ever

No contracts that trap you, no platform you can't leave. If you ever want to walk, everything's already yours.

No hidden fees

One agreed price. No setup surcharges, no per-user creep, no nasty line items at the end.

What you pay, and when

1
Deposit

A small percentage to begin the build.

2
We build

Nothing more to pay while we work — and zero downtime to your business.

3
Completion

Pay the balance. The code is handed over, your team is trained, and it's yours.

Ongoing (optional)

A monthly care plan, only if you want us maintaining and improving it.

Your questions

The things owners ask us first

Fair questions deserve straight answers. Here are the ones we hear most.

Do I really own it, or am I renting?+

You own it. On completion we hand over the code and the system outright — no platform lock-in, no licence that expires. It's an asset on your books, not a subscription.

Will it disrupt my operations while you build?+

No. We build alongside your business and switch things on gradually once they're proven. Your day-to-day keeps running the whole time — zero downtime, no lost trading.

I'm not technical — will my team cope?+

Yes. We build it to be simple, then train your team in plain English and leave clear guides. You don't need a tech background — that's the whole point of using us.

What if something breaks later?+

An optional monthly care plan keeps us on call for fixes and improvements. Even without it, you own the code — so anyone can maintain it. You're never stuck with us.

How much does it cost?+

One fixed price, agreed up front, based on what you actually need. A small deposit starts it; the balance is due on completion. No hidden fees, no surprises.

How long does it take?+

Most builds are live in a matter of weeks, not months or years. You'll see something working early, and we improve from there.

What about my data and privacy?+

Your data stays yours — UK-hosted and GDPR-aware. We can run it in the cloud, a private cloud, or fully on your own kit for sensitive work.

Will it work with the software I already use?+

Almost certainly. We plug into Microsoft 365, Google Workspace, Xero, QuickBooks, WhatsApp and most tools with an API — no rip-and-replace.

Get ahead of the game

Don't get left behind.

Leave your number and we'll call you back — usually same day. No hard sell, no jargon. We'll tell you straight whether we can help.